Local traffic is very important in terms of SEO or search engine optimisation for your website. Even if you have a great website, getting clicks from all over the world, but if you are selling a product or service locally, your sales are largely going to depend on the number of people coming to you and buying from you. For this, you, your address (with a Google map for ease of navigation), phone number, website link, images and videos, reviews of other people who have already tested your product/service would greatly matter. Google My Business is giving you all this for free. Not utilising a tool like this – that gives you a high domain authority reference link, allows you to list your business on the greatest search engine in the world (Google) for free! would be really foolish to put it straight. Google my business SEO benefits are plenty, keep reading to find out more information.
Uploading your business details also gives the users the surety that Google has verified your business. This increases the trust factor of users.
People are allowed to interact in the form of reviews and comments and list queries. Once you answer these queries, it becomes easier for other users to understand your offerings and act on it. Listing your business on Google My Business has SEO advantages too. Google uses a variety of methods for each search result, which, as we know includes various keywords and phrases. As these keywords and phrases are included in your website and the business is listed under GMB, chances are it will show up more often in the search engine result pages (SERPs). The next and most important point, you don’t have to worry about your website placement on the page or which page the site is appearing if you are already listed on Google my Business. This is because, as default, your information will always be listed right on top if it is listed with GMB. This means the number of clicks to your website will be so many times higher. GMB therefore becomes an influential tool in diverting traffic from the search engine to your website. Apart from the above, GMB is very user friendly. The instructions are clear and easy to use. The steps can be easily followed to list your business online with simply a few steps. Besides, it is FREE.
Google my business tips and tricks
Google my business posts expire once every seven days. It however allows you to post the same content again if needed. Google also favours those that use Google products frequently. High domain authority link you get for your website from Google my business. This needs to be utilized to its full potential for which you need to keep uploading fresh content on your website. Manage your reviews: Reviews can be both positive and negative. Make sure to always reply to all your reviews, especially negative reviews. Ratings and reviews are all reviewed by Google and can identify whether it is positive or negative. Not replying to negative comments would just mean you don’t care or are not working to fix the glitches. Try to stay organic don’t buy fake reviews. Utilise all tools available on Google my business (GMB). Content must be individually created for all options given by GMB. Don’t try to cheat Google if you don’t know it already, let me spell it out for you, Google is really intelligent and its algorithms will figure out sooner or later if there is any kind of manipulation happening. Also Google keeps changing its algorithm without broadcasting it. So best practise would be to keep things as organic as possible and play by Google’s rules. After all, it is the king of the web world.
