If you are familiar with the fact that 67% of all clicks go to the first five organic results in search engines, then you probably know the importance of SEO in the shape-shifting digital world. When you do SEO right, you get more clicks for your page and a huge amount of organic traffic that can always help you stay ahead of the growth curve.
Do you want to be on the top with the trending SEO strategies? Then start preparing and follow a cumulative strategy to get the best results. However, if you want to slay the SEO game, then you need to constantly measure your SEO performance using the SEO metrics tool, spot the gaps, change what isn’t working and continue with what is.
In fact, there’s a free tool named Google Analytics in SEOthat you can use to track your on-site metrics. If you are new to the field, then here is some information for you regarding theGoogle Analytics SEO tooland some popular questions. Have a look!
1. How to see only organic search traffic?
What most websites do is that when their website traffic falls, they directly move to the conclusion that it is due to a decline in organic search traffic, which may or may not be the truth. To cope with this one can analyse the organic search traffic over time through SEO Google Analytics. The first site is to open your channel grouping report that can be found by clicking on acquisition> all traffic> channels and there you can find your traffic segmented channel-wise.
2. How to assign dollar values to Organic traffic
If you want to find out the value that SEO is bringing to your site beyond visibility, improvements in traffic and conversions, then you can always assign a dollar value to the organic traffic by comparing how much the keywords would cost I purchased through Google Adwords Campaign. To do this you can navigate to Acquisition> Search engine optimization> Queries and you will find your keyword search phrases there. With this report, I hand, open your Adwords account in Google in a new window or tab and click Tools> Keyword Planner.
3. How to measure the quality of your site’s organic traffic?
Fewer people know that quality has a lot more to do than just being subjective. You can actually measure the quality of your site’s traffic in SEO Performance trackerthrough the Assisted Conversion reports. You can find it by clicking on Conversions. Multi-Channel Funnels and then Assisted conversions.
4. How to identify slow loading page times?
The page loading speed can be a major determinant of user experience and so you need to measure it frequently on web analytics SEO. To measure the load times you can navigate to behaviour> site speed > page timing sand you will be able to see the site load speed on a page-by-page basis.
5. How to craft your own SEO dashboard?
If you want to create your own SEO dashboard in SEO Google analyticsthen you can do it through the built-in dashboard interface so that you can lean on hard-to-grasp metrics and explain yourself. But the process is quite intricate and so you can go or the experts instead of the DIY method.
Make the biggest challenge, your biggest strength
For people who think that doing SEO right is a huge obstacle, they should clearly know the fact that it isn’t. Instead, effectively articulating the value that you are bringing to your business through eminently implemented SEO strategies is a big deal. Retaining business is all about being able to quantify your work from revenue and traffic standpoint and data analytics in SEOis all about tracking performance.
