For us to understand how to find keywords we will first need to understand what keywords/SEO keywords are. Keywords are nothing but search words or search commands telling the web and search engines to come up with results on in the internet relating to those keywords. If these keywords are mentioned in your text and on the content of your website, it will show up on the search engine results page (SERP). And that is how you get more and more visitors on the site. Keywords are the backbone of Search engine optimization (SEO). Not having a strong SEO can seriously hurt your business for the simple reason that people are not coming to your site and don’t know what you are offering them.
Now that we are on the same page about SEO, let’s understand how to choose keywords for SEO. In order to choose the best keywords for you site you have to start with Keyword research and with the outcome of the keyword research, you can build your content strategy around it. For this one needs to find the actual terms and phrases that the audience is using while searching for something online. There are several free keyword identifying tools available online that you can make use of for keyword identification. Some of the popular and worthy SEO keywords tools areSECockpit, Soovle, Jaaxy, Google Search Console, Ubersuggest, Ahrefs, Moz Keyword Explorer, Serpstat, etc. While identifying various keywords, it is important to look at the related keywords section at the end of the SERP results. This will give you similar target words that the audience is using in their search. You can also use these keywords in your existing content to improve SEO.
Keyword research tips
Now that we know how to use the free keyword tools available online. Let’s make a content strategy. Identify all the topics regarding your business. Next, fill in these topics with as many keywords as possible. Generate buckets-full of keywords using the free keyword research tools. Filter the keywords as per the importance to your business. Think and understand what products or services are you most willing to put it out there. What is your overall business strategy, once you have the answers to these questions, you are all set to begin your content creation. Remember, this keyword list that you have created is initial and not the final one. You can keep on building on the list adding more and more phrases and bettering it each time. You can also make use of Google analytics to identify which keywords were used by the previous viewers to visit your site. The best practice is to focus each piece of content on a specific keyword. Try not to use the same keyword again.
Once the keyword part is fully sorted out, where to use them is next important question. Make sure to use the keywords in the URL, Title, throughout the text of the content, in meta tags and meta description, while naming images, in the anchor texts. Always remember, keyword relevance has more prominence than keyword density.
How to identify trending keywords?
With the understanding that keywords are the backbone of a good SEO, we need to keep an eye regularly on the trending keywords. Even for this we have a tool that we can just plug-in and take the benefits. The best place to find seasonal keywords is the Google’s keyword trend tool. Another tool called AnswerThePublic is another free tool that does the same. SpyFu Keyword Research Tool finds competitive keywords.
