If you’ve been doing Search Engine Optimization (SEO) for many years, then you’ve probably gone through all the ups and downs of the SEO roller coaster of changes and updates year after year. No one can say that SEO is boring – it’s a fast-paced ride of staying up to date with the latest SEO updates that are often triggered by Google Updates and new technology that gains (or loses) popularity and then updating SEO strategies to stay current in SERPs.
The top SEO trends in 2023 are all about demonstrating expertise and value in content and also creating great UE websites. These SEO strategies have always been relevant, but Google has vastly improved how it evaluates content and thus determines what content meets these requirements.
Let’s take a closer look at the new SEO trends for 2023 and how you should adapt your SEO strategy to include these latest trends.
Google Expands Shopping Platform
Google Shopping is expanding its reach into the realm of eCommerce in a more official capacity, making it more than just a search engine. Google is finally uniting its eCommerce facilities into one space to include Google Shopping, Products, Merchant Center, featured goods, descriptions, and reviews. The only thing it won’t do is sell goods directly; instead, it has a where to buy section where sellers’ websites are shown.
So, if you’re running an eCommerce site, now is the time to add Google Shopping features to it. Some types of SERPs will feature Google Shopping featured snippets that will grab clicks from organic results.
AI Software is Here to Stay – How to Use It Wisely
There’s no denying that AI tools are here to stay, but it’s up to us how to use them efficiently and wisely so as not to breach Google’s stance on AI-generated content. There are considerable benefits to using AI tools, the one that stands out the most is their time-saving advantages.
AI tools are great for:
• Content briefs
• Content outlines
• Content ideas
Keep in mind that sending out auto-generated content is a huge no-no, but content creators can certainly use AI tools to accelerate their content workflows and still create original, quality content in the process without crossing any lines.
E-A-T Becomes More Important Than Ever
Expertise, Authoritativeness, and Trustworthiness (E-A-T) have always been essential to be successful with SEO and to appear within Google searches. With the rise of AI-generated content, Google’s new trends are focusing on and rewarding websites using quality and valuable content that upholds their E-A-T mantra. Backlinks from credible sources, the authors’ expertise, and mentions in social media are all ways to demonstrate E-A-T.
Google wants content to answer specific questions and satisfy the particular needs of users. Their goal is to have original and unique content, not content that is just rephrasing what high-ranking content is already talking about. In 2023, only stellar content will appear in top-ranking SERPs.
Organic SEO Takes Over Google Ads
With people less willing to click on Google Ads because they consider paid ads less valuable (and less trustworthy) than organic results and the current economic crisis causing marketers to steer away from paid ads – organic SEO is coming into the forefront and trending yet again.
Google Ads are on the decline and SEO is on the incline for 2023. The decreasing popularity of paid ads can only signal one thing — businesses will invest more effort (and money) to succeed in organic search. In other words, spot-on SEO strategies must be in place to rank high on SERPs.
For the latest news on Google algorithm updates, SEO trends, digital marketing, and social media, visit www.seobloggerhub.com for more information.
