If you’re struggling to get the word out about your new business venture and grow your online presence, you’re not alone. Like you, other business owners also struggle to grow their audience in the beginning. Balancing the cost, strategy, and analytics of a digital marketing campaign isn’t easy.
When it comes to boosting your website’s visibility, there are two different digital marketing methods – search engine optimization (SEO) and pay-per-click (PPC) campaigns.
The question is, which strategy is the best fit for your business?
In this article, we’ll explore the benefits of each strategy and how combining both of these powerful marketing forces can be the most beneficial of all to drive more traffic to your website.
What is SEO?
SEO helps your website rank higher in search engine results pages (SERPs) in Google as well as other search engines like Bing or Yahoo.
By using a variety of SEO on-page and off-page techniques to help your website appear on page one of Google’s search engine, you can dramatically increase the visibility of your website and grow your audience, thereby increasing revenue.
The benefit of SEO is that it is free, but it takes a long time until you start to see organic growth and results. “Organic” SEO is the process of showing up higher on the SERPs naturally – without the use of paid ads.
What is PPC?
PPC(pay-per-click) is a paid (targeted) ad for search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) each time someone clicks on your ad.
PPC ads actually have no direct impact on SEO, but with paid ads you can grow your audience much faster. When you invest in ads, Google automatically puts your ad at the top of the page when a user searches for the exact match.
If you don’t already have an existing SEO strategy in place and your PPC campaign ends, your links will certainly disappear from the top of SERPs.
The biggest benefit of organic SEO is that you can rank well with just SEO work and no PPC, it just takes some time, a lot of effort, and constant testing and tweaking
SEO vs. PPC: What Are the Benefits of Each?
Use SEO if…
• Your marketing budget is low.
• Building your brand authority is a priority.
• You want to boost return-on-investment (ROI).
• You want your content to reach your audience at different phases of the sales funnel.
Use PPC ads if…
• You want quick results.
• Your product is novel or first-of-its-kind.
• You have a time-sensitive offer, like a holiday sale that you want to promote.
• You want to direct your audience to a separate landing page (not the website).
How to Make Pay-Per-Click Ads and SEO Work Together
The ongoing debate of whether SEO or PPC is more effective for driving traffic to a website still rages on. Rather than choosing one or the other, combine the two powerful strategies for the best results.
By implementing both SEO & PPC ads, you can generate much more targeted and quality traffic to your site and improve your chances of converting more visitors to customers. Statistics show that businesses get more combined clicks on organic results and ads when both are present on a SERP. The solution shouldn’t be PPC versus but rather PPC plus SEO.
Here are three ways that PPC and SEO work together to help increase the visibility of your website:
• Combining SEO and PPC strategies will boost results.
• A SEO and PPC strategy can increase the visibility of your website.
• Using SEO and running a PPC ad gives you more marketing data to strategize with.
Digital marketing teams need to understand that SEO vs PPC shouldn’t be an either-or, instead, they should embrace both of them to achieve the best of marketing campaigns.
For the latest news on SEO and Pay-Per-Click Ads, digital marketing, and social media, visit www.seobloggerhub.com for more information.
