Change is the one constant we have in life, for better or worse, and Google has just made a big change that will affect all Google Analytics users. As of July 1, 2023, Google has discontinued Universal Analytics (UA), aka Google Analytics 3, and replaced it with Google Analytics 4 (GA4).
Well friends, it’s officially July 2023 and if you haven’t already migrated your account and websites over to Google Analytics 4, now is the time! You don’t want to miss out on the new features that will make your reports and data even more accurate, customisable, and insightful.
To make it easier for you and to avoid any hiccups during the process, we’ve created this step-by-step GA4 checklist to help you through the transition.
GA4 FAQs
Before we get started with the checklist, here are some answers to some commonly asked questions about Google Analytics 4 vs Universal Analytics and GA4 setup.
What is Google Analytics 4?
The primary difference between UA and GA4 is how they collect and use data. UA relies on IP addresses and retains user data, whereas GA4 is event-based. GA4 events measure a specific interaction or occurrence such as a click, page change, or purchase on your website or app.
How Do I Migrate My Google Analytics UA Account(s) To GA4?
If you are already using UA on your website(s), the easiest way to migrate your Google Analytics account(s) to GA4 is to use the GA4 setup assistant on the Google Analytics platform.
GOOGLE ANALYTICS 4 CHECKLISTS
Basic GA4 Setup Checklist
Follow these steps to create a new GA4 account:
1. Create a GA4 Property
2. Add a GA4 Tracking Tag
3. Activate Google Signals
4. Enable Enhanced Measurements
5. Set Up Integrations
6. Map UA Custom Events to GA4 Events
7. Set Up Conversion Tracking
8. Set Up Custom Definitions
Advanced GA4 Checklist
Now that you have the basic GA4 setup finished, it’s time to take things to the next level and make the most of the GA4. If you’re looking for in-depth analytics and data, you can also:
• Setup eCommerce tracking (if applicable).
• Setup cross-domain tracking (for multiple domains).
• Create custom additional and exploration reports (for landing pages, etc.).
• Setup Purchase Events and Predictive Metrics in GA4 to predict sales patterns.
• Setup Content Groupings if you have a large and complex website. If you need some help setting up GA4, then explore our website—SEO Blogger Hub at for more tips and advice on migrating your Google Accounts over to GA4.
