Google, the giant search engine, is big on the quality of content published by a website. Therefore, the first and foremost step to succeeding at bringing up your SEO ranking is to produce quality content.
How to increase SEO on Google?
SEO stands on keywords. Keyword is rightly, the backbone of SEO. Therefore, first create a list of keywords for your website. Use websites like keywordshitter.com to make a loop of keywords. The number of keywords generated from a site like this is in a few 100s. Another free tool, “keyword everywhere” an extension, will tell you which keywords are searched how many times. This will let you know which keywords to fight for. Title, url, meta tag, meta description should all have the relevant keywords. This is also known as on-page SEO. Use HTML to find out the errors if any on your site. Use a secure connection on your site. The website should have a https, instead of http only. Load time of your site should not be too high. This marks a negative point for your site.
Bounce back rate – a high bounce rate is a disappointment for the health of your website. This needs to be reduced in order to get a higher ranking from Google.
Click through rate – this depends on the title, description and url. A good quality website even if placed lower on the serp, will attract users and can inform Google of bringing it up on the search engine.
This brings us to the question as to how to increase Google ranking. The first and foremost thing to be done here is to improve your on-site or on-page SEO. Use LSI keywords and keyword phrases on your page to match competition. The technical SEO, which includes the structure of your website, needs to be carefully monitored and modified as per the best practices. Understand search intent, a user might be looking for one thing in particular, but may also be interested in two other related things, understand this and modify your content accordingly. Work on reducing your bounce rate. Use alt tagson the images you upload. This benefits the visually impaired as they use screen readers to hear what is on their screen. Even Google cannot read images, therefore alt texts tell Google what has been uploaded which will otherwise look like a blank space. Always try to publish the best quality content and promote it. Create backlinks to your site to get more hits and come up more times in searches. These are some of things that can be done immediately onhow to improve google search ranking.
