If you want a new way of driving more organic traffic to your website, consider creating a podcast. Podcasting is a great way to reach targeted audiences and gain new followers and new potential customers. Podcasts help build a more intimate and personalised experience for your audience in comparison to other forms of digital marketing like blogging and social media.
If you want to increase website traffic and podcast followers, follow these 7 Tips to Optimise Your Podcast for SEO.
What Is a Podcast?
In simple terms, a podcast is similar to a radio talk show, but it is a digital audio programme consisting of a series of episodes that relate to a specific theme which can only be listened to online via computer, laptop, or mobile phone.
“Off Menu Podcast” with UK comedians Ed Gamble and James Acaster is one of the best examples of a successful podcast in the UK. They have mastered podcast SEO to dramatically increase traffic to their website.
7 Tips to Optimise Podcasts for SEO
Podcast SEO is a great way to increase your rankings on SERPs and also increase your popularity. Here are 7 podcast SEO tips that you can follow for optimisation and successful brand building:
1. Pick a topic. Before you start, search for podcast topics that generate traffic
2. Do keyword research. The best podcasts always do keyword research for each podcast and include them in the dialogue to improve rankings.
3. Speak clearly during the podcast. Speak strongly and clearly during podcasts to ensure Google can transcribe your words accurately which will be used in SERPs.
4. Edit transcripts. Edit Google’s speech-to-text episode transcripts to correct errors and insert SEO keywords.
5. Add metadata. If you want a high-performance podcast, always add metadata/metatags for each podcast to help Google include it in searches.
6. Share on social media. Share your podcast link on social media channels to attract and grow an audience.
7. Get reviews. Don’t be shy, ask your listeners to leave reviews to improve the social proof of the podcast and improve rankings.
For the most up-to-date industry information on how to optimise your podcast and successfully drive more traffic to your website, keep exploring our website.
