Getting links to your website is as important with local SEO as it is with any other type of SEO strategy and, fortunately, the majority of the techniques for building backlinks are similar.
The thing that distinguishes local link-building from standard link-building is the specificity of location. In local link-building strategies, your goal is to acquire links from local sources such as listings and blogs that are related to your brand and business.
Finding high-quality backlinks and relevant links for local SEO can be a challenge. So, we’ve rounded up some useful tips to help you have greater success in your link-building outreach tactics.
Keep scrolling to find out how to build high-quality links for better local SEO rankings.
How Is Link Building Used for Local SEO Strategy?
Link building refers to the SEO strategy of getting other websites to link (known as backlinks, incoming links, or inbound links) to your website. This plays a key role in driving traffic to your website.
Link building for local SEO, on the other hand, focuses on acquiring backlinks from relevant local businesses to boost visibility in organic local search results – thus capturing the attention of local audiences who are more likely to become a customer.
Why High-Quality Backlinks for Local SEO Ranking Matters
There are three major reasons why building high-quality backlinks matters, here they are:
● High-Quality Backlinks Improve Your Ranking on Google
Google considers the number of backlinks you have when determining your page rank. The more high-quality backlinks you have, the better your chances are of showing up on page one in Google or other search engines.
● High-Quality Backlinks Help to Drive Targeted Website Traffic
Link building for local SEO as an SEO Strategy helps you drive specific, highly targeted search engine traffic to your website. By targeting an audience that relates to your business, you increase your chances of capturing the attention of people who are serious about becoming a customer or buying from you.
● High-Quality Backlinks Create Better Brand Visibility
Link building as an SEO Strategy for improving local SEO is a great way to build your brand’s visibility organically. The bottom line is, better brand visibility will help you nurture and capture prospects.
How to Build High-Quality Local Links for Better SEO Rankings
Are you ready to get started on improving your Local SEO? Here are some tips on how to build local backlinks for your website:
• Use internal links on your website because they will also count as local links to your content.
• Purchase domains in your industry
• Network with local publications and bloggers to try and get ‘mentions’.
• Find unlinked mentions for your business name and ask for links.
• Use an SEO tool like SEMRUSH to identify backlinks of local competitors.
• Write an article or blog covering local topics or events that are relevant to your brand.
• Create special events or offer local promotions and discounts to get PR links.
• Create a listing for your business in a local business directory.
• Get links from local review websites (like Yelp) or travel websites (like Trip Advisor).
• Join trade-based organisations in your local area that are related to your business.
Improve Your SEO Ranking with Local Link-Building SEO Strategies
To sum it all up, local link building is critical for the success of your local SEO strategy. Link building is the bread and butter of building a local audience that brings users to your brick-and-mortar store and increases your online traffic.
By including some of the steps above for your SEO strategy, you can boost your SEO ranking on Google and also increase website traffic, sales, conversion rates, and rank in Google Maps.
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