Schema markup is one of the most underutilized on-page optimization techniques today. It is a small block of code that you can put on your website to assist search engines to provide better and more informative results to your target audience.
Schema markup enhances the ranking of your website for a variety of content types as there’s data markup for a multitude of data types including book reviews, movies, apps, articles, restaurants, products, events, FAQs, and more. You can find a relevant schema markup for every page from hundreds of markup types.
How to Use Schema Markup
The content present on your website is indexed and displayed by search engines. However, schema markup enables the content to be indexed and displayed in a unique manner as it lets the search engine, such as Google or Bing, know what the content actually means
It provides that additional context that makes the information more useful for the users. For instance, if we use the words ‘SEO Blogger Hub’ on a website, they are just like other words to a search engine. But adding a schema around the same words can tell search engines that ‘SEO Blogger Hub’ isn’t just another string of words but a name for an SEO company in London.
How to Add Schema Markup to a Website
To add schema markup to your website, you don’t need to have any coding expertise. Website pages that feature schema markup use HTML with the only difference being the HTML microdata that you need to add. Schema works on inter-industry cooperation so the markup represents a set of code indicators that tell Google and other search engines how they can interpret content on a certain website.
When you add schema markup to your website, it improves structured data SEO as your users can see all information about your business in the search engine rankings. The value the schema adds is for the users and since the search engines’ primary focus is to improve user experience, schema markup helps you improve SEO.
Final Word
If you’re looking to improve the SEO of your website without putting a lot of effort, starting with Schema Markups can help you achieve exactly that.
