Every business requires an investment in Search Engine Optimisation. SEO is the process that maximises organic traffic from search engines. Yahoo, Google, Youtube and Bing are the leading search engines. If you do not have an effective SEO strategy already, you are making a colossal mistake and losing out on money every day. With 3.5 million searches every day chances are your business or website could have received a percentage of those hits, which you missed out due to the lack of a good SEO by which the user never saw your site and what you are offering. Search Engine traffic is the best traffic. The SEO industry is worth 65 million dollars. A winning SEO campaign will bring higher conversions to your business. SEO is really cheap and almost free if you know how to code and are aware of Google algorithms, if not your only investment is hiring a good SEO agency to do the job for you. This will still work out cheaper for you than putting out ads Advertising of any sort does not fall in the category of SEO. SEO is 24×7. Meaning it is working even when you are asleep. Your rankings increase and stay like that for a long time. Trust and credibility is another upside of having a high rank on Google. This is because people trust Google and coming up higher on the search engine results page means you are doing something right. Because achieving this will not be easy. It was easy about 10 years ago, but is quite a task with the given competition in today’s day and age. SEO is an ongoing process; you will need 6 to 12 months to move higher on Google. However, just as it takes longer to move on the SERP, it takes longer to move down as well. Depending on what your competitors are doing and if Google suddenly changes its algorithm, this should be a while before you start falling lower on the pages. SEO for business growth– an effective SEO strategy influences how people purchase online. It’s subconscious to see a site on the first pages of Google and simply believe in its authenticity. Even if people are not purchasing immediately, a good SEO strategy can help people learn a lot about your business and improve brand awareness without any effort or expenditure from your end on branding. To achieve a great SEO the first and foremost step is to have good quality content on your website. The importance of content in SEO cannot be stated enough. Using the right keywords is the way to grow your business without additional investments. SEO increases “impressions” measured by Google to better rank your site. Researches show SEO has topped paid advertising. Users tend to usually avoid clicking on a link that looks like an ad. They will instead prefer to click organically. All of this can be measured. All your SEO efforts can be measured by the number of free tools Google offers like Google analytics. SEO is also responsible for offline sales. This is because most users are internet savvy today and will read about your site online before physically coming to your store and making a purchase. Most users do not bother to scroll through the first or second page of Google. SEO for business growth therefore is of high importance. Only with SEO can you achieve coming up higher on the Google pages. This is why SEO content is important as we are optimising all that people read in the form of content, infographics, URLS, titles, meta tags and meta descriptions. All online marketing strategies are interrelated with your SEO strategy. Backlinks, social media followers, e-mail marketing translates to the best PR approach. The higher the quality of your content makes you rank higher on searches.
The benefits of SEO are infinite. 90% of all internet activity begins on Google. Whether it is brand awareness, selling a product or simply letting people read your content online, investing in a good SEO strategy will be the best decision you make for your online business.
