Google is one of the most powerful online search engines that there is. It helps you find nearly everything you need or want to know. Hungry? Find the closest restaurant to you. Need new shoes? Browse the local sales. Wondering what unfamiliar techie term your boss just used? Look up the possible meanings.
No matter what you’re searching for, Google has your back – even in the business world. If you own a business, you should definitely be using Google Tools to attract new customers to get ahead of your competitors.
From Google Analytics 4 and Google Trends to Google Reviews and Google Search Console, Google helps you run your business efficiently and establish an online presence. One of its main goals is to provide businesses with a suite of tools to establish and enhance your businesses online presence.
Here’s how these Google tools will help your business, and how to get started.
Four Google Tools Your Business Should Be Using
Google Analytics 4
Google Analytics is a powerful, free tool that lets you measure traffic and track visitor behaviour to determine what is – and isn’t – helping your website meet its goals. It shows detailed visitor metrics, such as social media and mobile traffic, bounce rates (the amount of time that visitors stay on each of your website’s pages), and audience engagement.
Google Analytics 4 can help you discover:
• your customers’ geographical locations.
• what other sites they’ve visited.
• what kind of devices are being used.
• whether they responded to a CTA on your site.
• which website pages have the highest bounce rates.
If you’re not currently using Google Analytics 4, you could be missing out on crucial data that can help you maximise your digital marketing strategies to drive the best results for your business.
Google Trends
Google Trends is another great tool for businesses to see how their domain name is faring in terms of search popularity and to track the level of interest in your product. Using Google Trends can provide data to help guide the direction of your business. You just enter the words, phrases, or website name that you want to investigate, and Google Trends scans and analyses recent Google searches to see how many people entered those keywords. The data on these trends can help you identify the best words and phrases to target for your marketing campaigns.
Google Search Console
Google Search Console is another excellent Google tool for marketing your business. With Google Search Console, you have access to helpful tools and reports to help you measure and improve your website’s performance in Google SERPs (Search Engine Results Pages).
Google Search Console helps you to:
• Optimise your content with search analytics.
• Receive alerts on issues so you can make changes to improve your site.
• Generate sitemaps and individual URLs to get your content noticed on Google.
Google Reviews
One of the most important benefits of Google Reviews is that it can significantly boost your local SEO rankings. Businesses that take advantage of Google reviews are in a much better position to rank higher in local search results. If Google thinks that the local shop selling women’s perfume provides a better experience than your average retail chain, that local shop can outrank a large-scale business chain locally. That should be reason enough to start using Google Reviews today!
Google is doing everything it possibly can to support and promote businesses of all sizes by offering these free Google business tools. If you want to learn more about how to maximise the benefits of these valuable business marketing tools, continue reading on SEO Blogger Hub to explore our library of free resources and guides for digital marketing.
